Many SEO specialists, digital marketers and other “experts” will tell you that keywords are not important anymore. They’ll tell you that Google, Bing, Yahoo and other search engines do not pay attention to keywords when ranking websites anymore.
They are wrong. Here’s why.
** Rewritten March 19, 2023, **
You’ve probably heard the saying that “Content is King.” In digital marketing, that statement has never been more accurate than it is today.
Each day, people scour the web looking for information, and the fact is that businesses that have winning marketing strategies are also focused on creating and distributing online content regularly.
If your small business website is three or more years old it is time to start looking at having that all important communication tool redesigned and brought up to date.
Among the reasons why it’s time for a website redo are:
** Updated September 11, 2022 **
Let’s face it. Facebook is not the powerhouse for driving traffic to your small business website that it used to be.
We’re not making any accusations, but for many people it does seem like links to external websites, like your small business website for example, are being suppressed right along side so called “Fake News” websites.
When was the last time you thought about your website’s navigation structure and placement?
Many people don't put much thought into this anymore. Notice how many website now just feature the mobile “hamburger” menu, even for people viewing websites on laptop or desktop computers?
But effective navigation is one of the most important parts of having a successful website which leads to an increase in site visits and sales.
When ORP.ca started out in 2003, websites were designed quite a bit differently than they are today. Not only were they much less dynamic than they are now, but updating a website took a lot of time.
We all make mistakes. One of the many benefits of having a professionally created website is that they can be easily fixed.
Admittedly, fixing all of these problems yourself may be beyond some people's skill set. This last one most certainly will be.
Right now, someone is on your website looking for a reason to purchase from you.
That reason could be price, your products or services, but more and more, people are visiting websites looking for content that gives them reasons to buy from you.
