ORP.ca Small Business Website Design and Development Blog Articles

How Important Are Keywords In Digital Marketing For Small Businesses - a digital marketing article from the small business website design and marketing team at ORP.ca

How Important Are Keywords In Digital Marketing For Small Businesses?

Many SEO specialists, digital marketers and other “experts” will tell you that keywords are not important anymore. They’ll tell you that Google, Bing, Yahoo and other search engines do not pay attention to keywords when ranking websites anymore.

They are wrong. Here’s why.

The Importance of Creating Good Website Content and Content Marketing for Small Businesses a digital marketing article from the experienced marketing an website design team at ORP.ca

The Importance of Creating Good Website Content and Content Marketing for Small Businesses

** Updated May 22, 2019 **

You’ve probably heard the saying that “Content is King.” In digital marketing, that statement has never been truer than it is today.

Each day, people scour the web looking for information, and the fact is that businesses who have winning marketing strategies are also focused on creating and distributing online content on a regular basis.

How To Make Sure Your Small Business Website Redesign Is A Success - an article from the team at ORP.ca specializing in small business website design and digital marketing services

How To Make Sure Your Small Business Website Redesign Project Is A Success

If your small business website is three or more years old it is time to start looking at having that all important communication tool redesigned and brought up to date.

Among the reasons why it’s time for a website redo are:

How To Drive Traffic To Your Small Business Website Content Seen Without Relying On Facebook - a small business focussed website design and digital marketing services article from ORP.ca

How To Drive Traffic To Your Small Business Website Content Seen Without Relying On Facebook

** Updated September 11, 2022 **

Let’s face it. Facebook is not the powerhouse for driving traffic to your small business website that it used to be. 

We’re not making any accusations, but for many people it does seem like links to external websites, like your small business website for example, are being suppressed right along side so called “Fake News” websites. 

Image for the Website Navigation - An often overlooked part of a great small business website redesign Article from ORP.ca specializing is small business website redesign and digital marketing services

Website Navigation - An often overlooked part of a great small business website redesign

When was the last time you thought about your website’s navigation structure and placement?

Many people don't put much thought into this anymore. Notice how many website now just feature the mobile “hamburger” menu, even for people viewing websites on laptop or desktop computers?

But effective navigation is one of the most important parts of having a successful website which leads to an increase in site visits and sales.

A content management system is a great way to power your next small business website - a website redesign article for small businesses from the digital marketing experts at ORP.ca

You Should Be Using A Content Management System
To Power Your Small Business Website

When ORP.ca started out in 2003, websites were designed quite a bit differently than they are today. Not only were they much less dynamic than they are now, but updating a website took a lot of time.

5 Things You Need To Fix In Your Small Business Website Today another digital marketing and website design article from the experienced team at ORP.ca

5 Things You Need To Fix In Your Small Business Website Today

We all make mistakes. One of the many benefits of having a professionally created website is that they can be easily fixed.

Admittedly, fixing all of these problems yourself may be beyond some people's skill set. This last one most certainly will be.

Top Ten Types of Website Content Your Ideal Client Is Looking For Before They Buy From You a digital marketing article from ORP.ca, Marketing, website design and content development is Greater Sudbury, and across Ontario, Canada

Top Ten Types of Website Content Your Ideal Client Is Looking For Before They Buy From You

Right now, someone is on your website looking for a reason to purchase from you.

That reason could be price, your products or services, but more and more, people are visiting websites looking for content that gives them reasons to buy from you.