Let’s face it. Facebook is not the powerhouse for driving traffic to your small business website that it used to be.
We’re not making any accusations, but for many people, links to external websites, like your small business website, are being suppressed alongside so-called “Fake News” websites.
When did you last think about your website's navigation structure and placement?
Many people don't put much thought into this anymore. Notice how many websites now feature the mobile "hamburger" menu, even for people viewing sites on laptop or desktop computers?
But effective navigation is one of the most essential parts of having a successful website, leading to increased site visits and sales.
While this may seem obvious in the 2020s, you would be surprised how many small businesses still rely on old-fashioned HTML-coded websites.
We all make mistakes. Among the many benefits of having a professionally created website is that issues can be easily fixed, unlike print materials and other small business marketing tools.
Admittedly, fixing all of these problems yourself may be beyond some people's skill set. This last one most certainly will be. You should get help from an expert. That's what we are all here for.
At this moment, someone is on your small business website looking for a reason to purchase from you.
That reason could be price, your products or services, but more and more; people are visiting websites looking for content that gives them reasons to buy from you.
