The Importance of Creating Good Website Content and Content Marketing for Small Businesses
** Updated May 22, 2019 **
You’ve probably heard the saying that “Content is King.” In digital marketing, that statement has never been truer than it is today.
Each day, people scour the web looking for information, and the fact is that businesses who have winning marketing strategies are also focused on creating and distributing online content on a regular basis.
Some estimates show that 57% of the world's population is online. That was nearly 4.4 billion people at the start of 2019 and growing according to a joint study done by We Are Social and Hootesuite.
Businesses of all sizes and types around the world are attracting new clients and strengthening their existing relationships by creating and sharing content like text, photos, audio and videos that is targeted at their ideal client.
Through the use of Search Engine Optimization (SEO) techniques and by following the Search Engine Marketing (SEM) strategies found in their marketing plans, savvy businesses are gaining customers based on a combination of new and existing content. Even better, they are attracting their ideal client, customers who are more likely to spend more money on a repeat basis than people who are just looking for the best deal.
Why Is Content Marketing and Using A CMS Important?
You need to have your website designed using a reliable content management system (CMS) that allows you, your staff and even consultants to work quickly and easily to manage your website content.
A CMS also makes it easier and faster to for a web marketing agency to update your content. This results in lower costs.
The days of creating a website and leaving it alone for 2-3 years are long gone. So are the days when you can say “Some sorta website is better than nothing.” Frankly, neither strategy worked. But many web designers do not have the background or skillset to help clients create content, and as a result they do not make it a priority to discuss with their clients.
Vintage is not a word you want to hear when discussing your website.
Out of date website content impacts how current and prospective clients perceive you. (Read the full article in Forbes online "10 Scientifically-Backed Ways To Increase Sales By Making Your Website More Credible")
There are also studies that show that out of date websites affect users trust. Simply put, websites featuring either old content or outdated technology lack credibility with users and have higher rates of people leaving within a few seconds.
That's known as a high bounce rate. You want visitors to stick around and visit multiple pages, not disappear and never return.
Providing good content consistently is helping small businesses from around the world make money from their website.
Powering your website with a powerful and highly customizable content management system (CMS) such as Joomla helps greatly reduce the time involved in updating your website.
For an answer to the question "How Is Content Marketing Changing SEO?" have a look at this infographic presented by the folks at Visual.ly Just click the image to view a larger version of it, and make sure to bookmark it for future reference.
Content Marketing is essential for small business website success. At ORP.ca, we've been working in the content marketing field from the start to help small businesses create intriguing content that attract new customers and keeps existing clients coming back.
Do you have a question about Content Marketing and how it can work for your small business?
Contact ORP.ca today. Fill out the form on our Contact Page, and we will get back to you within two business days.