Website Navigation - An often overlooked part of a great small business website redesign
When was the last time you thought about your website’s navigation structure and placement?
Many people don't put much thought into this anymore. Notice how many website now just feature the mobile “hamburger” menu, even for people viewing websites on laptop or desktop computers?
But effective navigation is one of the most important parts of having a successful website which leads to an increase in site visits and sales.
Why? Simple. People are far more likely to return to websites that are easy to navigate than websites where they spend too much time trying to find information or products they are looking for.
Typically, a website’s navigation menu can be found above or below the banner of a website. It can be set to a sticky position; meaning that it stays at the top of the screen when people scroll down through your website content.
Some people place their website’s navigation to the left or right side of the their site although this is not as common as it used to be.
However, websites with multiple sections and hundreds of page are often designed having both top and side menus.
Having your menu above your banner image is a good idea. It’s easy to find, and because it is not overly common, it stands out in a positive way.
But if you have drop down menus then it can be difficult for visitors to use your navigation system effectively if the banners are animated. Moving images behind a drop down menu can be difficult for some users to use. Especially if they have vision problems.
The age of your target audience is important too. Younger people like the hamburger menu because it looks similar to the menu they are used to using on their phones.
Older visitors, especially those of us still in denial about needing glasses will appreciate slightly bigger menu text and a full navigation area on the laptop version of your website.
This just brushes the surface of things to be considered when deciding where to place your website navigation system, and how it should look.
We always ask clients to look at different websites and make a list of things they like. Make sure you spend time looking at the way each site’s navigation is laid out.
Have a question? Fill out the form on our Contact Page, and we will get back to you within two business days.
The Team @ ORP.ca