Top Ten Reasons It Is Not Too Late To Start A Blog As Part Of Your Small Business Website's Digital Marketing Strategy.
Some people think that blogging is an old idea and no longer useful when there are plenty of compelling reasons why it's still possible to start a blog as part of your digital marketing strategy to increase traffic to your small business website.
And with the right strategy and dedication, blogging is still valuable for small business digital marketing campaigns.
This article will explore the "Top Ten Reasons It Is Not Too Late To Start A Blog As Part Of Your Small Business Website's Digital Marketing Strategy" and why you should post new content at least once a week.
Before we continue, I want to share that blogging was one of the first activities we resumed when we at ORP.ca restarted our digital marketing initiatives.
There's a metaphor that goes, "We eat our own cooking," in other words, we do not recommend marketing and sales strategies that we do not or have not used ourselves since we started business in 2003.
And now, back to this week's article for business professionals.
1. Establish Authority in Your Niche:
A well-maintained blog allows you to showcase your expertise in your industry. You can share valuable insights, tips, and solutions, positioning your business as a trusted authority.
Let's use a fitness equipment store as an example. To establish credibility, you can write about the latest workout trends, nutrition advice, and product reviews.
2. Boost SEO and Online Visibility:
Consistent blogging provides fresh content for search engines to index, improving your website's search ranking. Regularly updated blogs increase your online visibility and drive traffic organically to your site, leading to potential customers discovering your business.
3. Engage with Your Audience:
Blogging has proven to be an excellent platform to interact with your audience. You can reply to comments, engage in discussions, and ask for feedback, making it an interactive and dynamic space. Share stories, answer questions, and create a sense of community.
4. Generate Ideas from Your Industry:
Creating fresh content ideas can be challenging, but you can draw inspiration from your industry. Follow news, trends, and changes in your field.
For example, a technology company can write about new gadgets and software updates or even delve into tech-related problems and their solutions.
5. Showcase Product and Service Updates:
Blogging is a great way to announce new products or services, highlight their features, and explain how they benefit customers. Share tutorials, case studies, and success stories to demonstrate value.
6. Demonstrate Your Company Culture:
Use your blog to give readers a peek behind the scenes. Write about company culture, employee profiles, and corporate social responsibility initiatives. Humanizing your brand can make it more relatable to your audience.
7. Share Customer Testimonials and Reviews:
Blog posts are an excellent platform to showcase customer feedback and testimonials. Positive reviews and stories from satisfied customers build trust and persuade potential clients to choose your business.
8. Educate Your Audience:
Provide your readers with informative content that addresses their pain points or educates them about your industry. For instance, a financial advisory firm can write about saving, investing and retirement planning.
9. Connect with Social Media:
Your blog is a valuable source of content for your social media channels. Sharing blog posts on social platforms like Facebook, LinkedIn or wherever you want to gain traction will extend your reach and engage with a broader audience.
10. Boost Brand Loyalty and Conversions:
Regular blog updates keep your audience engaged, informed and loyal. When customers view your business as a valuable source of information, they are more likely to become loyal, repeat buyers. Consistent posting can increase conversion rates as your readers trust your expertise and recommendations.
Now that you understand why starting a business blog is a fantastic idea, it's equally important to consider the posting frequency. Here's why you should aim to publish new blog content at least once a week:
1. Consistency Matters:
Regular posting keeps your audience engaged. When readers know they can expect fresh content from your blog, they are more likely to return regularly.
2. Search Engine Benefits:
Search engines prefer websites that frequently update their content. By posting weekly, you signal to search engines that your site is active and relevant.
3. Stay Ahead of the Competition:
Many businesses have blogs, but not all of them are consistent. By publishing weekly, you outpace competitors and establish yourself as a dependable source of information.
4. Build a Content Repository:
Consistent blogging builds a substantial content library that can be repurposed, updated and linked to in future posts. Doing so adds depth to your website and helps improve SEO. It also enables you to create and maintain "Evergreen" content.
For more on that, see our article "Going Beyond The Definition: What Is Evergreen Content, And Why Is It Important?"
5. Adapt to Your Audience:
A weekly posting schedule allows you to address current topics, trends, and customer concerns, showing that you are in touch with your audience's needs and interests.
Starting and maintaining a business blog is a worthwhile endeavour that can benefit your brand in numerous ways.
Staying up-to-date with the latest industry trends and regularly posting content can establish authority, boost online visibility, engage your audience, and foster brand loyalty.
At ORP.ca, posting weekly works well for us. It gives us time to create quality content and sufficient time for other marketing and business activities.
Some people may post more than once a week, and others, it can be once a month.
We recommend starting with what you can manage and scaling up as your skills and confidence increase.
The focus should always be on creating the best content you can produce without causing you undo stress or limiting your time for other activities.
It's never too late to start your business blog – seize the opportunity to connect with your audience and grow your brand now.
Have questions about how and where to start? Fill out the form below today, and let's schedule a consult.
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