Social Media Marketing:
Focus On Building Relationships

When I used to teach new startup business owners digital marketing, I used to talk the "Just like me's." People are looking to purchase from or get involved with groups that they feel they have something in common with. That's a big part of relationship marketing, which is a form of marketing that focuses on long term engagement, customer loyalty and especially customer satisfaction.

Social media websites like Facebook are ideal platforms for relationship marketing. See below for more information and tips to running a successful relationship marketing campaign for your small business or community organization or NGO.

How Important Are Keywords In Digital Marketing For Small Businesses?

Many SEO specialists, digital marketers and other “experts” will tell you that keywords are not important anymore. They’ll tell you that Google, Bing, Yahoo and other search engines do not pay attention to keywords when ranking websites anymore.

They are wrong. Here’s why.

The Importance of Creating Good Website Content and Content Marketing for Small Businesses

** Updated May 22, 2019 **

You’ve probably heard the saying that “Content is King.” In digital marketing, that statement has never been truer than it is today.

Each day, people scour the web looking for information, and the fact is that businesses who have winning marketing strategies are also focused on creating and distributing online content on a regular basis.

How To Drive Traffic To Your Small Business Website Content Seen Without Relying On Facebook

Let’s face it. Facebook is not the powerhouse for driving traffic to your small business website that it used to be. 

We’re not making any accusations, but for many people it does seem like links to external websites, like your small business website for example, are being suppressed right along side so called “Fake News” websites. 

Top Five Places To Share Your Awesome Website Content:

(not including Facebook or Twitter)

You’ve written an awesome blog post or have some exciting news to share. You’ve posted it on your Facebook page, shared it on your personal profile for your friends to see, and even added the title and a link to your article on your Twitter feed.

Great. Now what?

How do you get more people to see Your Awesome Blog Content?

Top Ten Types of Website Content Your Ideal Client Is Looking For Before They Buy From You

Right now, someone is on your website looking for a reason to purchase from you.

That reason could be price, your products or services, but more and more, people are visiting websites looking for content that gives them reasons to buy from you.