Choosing A Social Media Platform To Promote Your Small Business: LinkedIn
Ultimately, it is your choice where you invest your time and money when it comes to marketing your small business online.
At ORP.ca, experience has shown that focusing on two and no more than three social media platforms works best, primarily because that allows you to get to know your audience and generate content that will appeal to them.
But how do you choose which platforms to use when it seems like a new one appears every month? By learning more about the individual social media sites, their key demographics and seeing if they match your business goals.