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You Should Use A Content Management System
To Power Your Next Website

When started out in 2003, websites were designed quite a bit differently than they are today. Not only were they much less dynamic than they are today, but updating a website took a lot of time.

It was almost impossible for the average small business owner to do it themselves, and because of the time involved (changing a phone number page-by-page for example) it could get expensive to have even basic updates done for you.

Many business owners did not understand the value of having a website, and so the extra costs of keeping content updated seemed like a ridiculous expense to many of them.

Much has changed since then. Google and other search engines now rank your site based on three things:

A content management system is a great way to power your website.

  1. Does your site work on mobile, tablet and desktop devices?

  2. Does your site load quickly? Does it have a lot of “code hacks” to make it work?

  3. Is your content updated frequently?

Running your site on a Content Management System (CMS) is a major step towards accomplishing these goals.

There are many open source (i.e. free) Content Management Systems available today. We’ve worked with Joomla since 2009, and have also worked in WordPress. Drupal is another common CMS, although it’s more labour intensive and less popular than the other two.

Each of them have their strengths and weaknesses, but basically they each have multi-device functionality built in.

Your website’s load speed is largely a part of the website design and development process, so it falls outside of this article.

That leaves us with content. Content can include anything from web text to photos, audio and video and PDF's.

It also includes interactive features, questionnaires and contact forms and links to other sites including your social media accounts.

Over the past few years, it has become much easier for people to update their website themselves. Because the technologies are more streamlined it is also much more cost and time effective to hire a firm to do it for you.

Regardless of what system you use, there is no excuse for not keeping your website up to date these days.

Mitch Ross

President | Creative Director

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