Maximizing Sales:
When and Why to Redesign Your Small Business Website with Professional Expertise

It should come as no surprise that the quality and usability of a small business website can make or break a small business.

Your website is often your first point of contact with potential customers, shaping their perception of your brand and influencing their purchasing decisions.

As your business needs evolve and market trends shift, there comes a crucial moment when you must consider redesigning your website. Entrusting this task to an outside professional firm can yield significant benefits, propelling your sales and success to new heights.

Knowing When to Redesign: Signs Your Website Needs an Upgrade

Maximizing Sales When and Why to Redesign Your Small Business Website with Professional Expertise a small business website design and social media marketing article from ORP.ca. Working with small businesses, rural communities and NGOs since 2003.

1. Outdated Design: If your website design looks like a relic from a bygone era, it's time for a makeover. An outdated website can convey a lack of innovation and deter modern customers who expect a sleek and intuitive user experience.

2. Poor User Experience (UX): Visitors should be able to navigate your site effortlessly, find information quickly, and complete transactions without a hitch. For example, if your website has too many broken links, slow load times, or a convoluted navigation structure, potential customers may abandon it in frustration.

3. Mobile Responsiveness Issues: With the majority of internet users accessing sites via mobile devices, a mobile-responsive website is non-negotiable. If your current website doesn't adapt seamlessly to various screen sizes, you're likely losing significant potential sales.
To test whether or not your website is mobile-friendly, follow this link to Google's Mobile Friendly Website Test. https://search.google.com/test/mobile-friendly?utm_source=mft&utm_medium=redirect&utm_campaign=mft-redirect

4. Low Conversion Rates: A website that fails to convert visitors into customers is a red flag. Whether it's due to a confusing checkout process or unclear calls to action, a redesign can optimize your website for higher conversions and generate better-quality leads.

5. Changing Brand Identity: If your brand's visual identity or mission has evolved, your website should reflect those changes. Inconsistent branding can lead to confusion and erode trust.

Why You Should Hire an Outside Firm for Your Website Redesign

1. Expertise and Creativity: Professional design firms have a team of skilled experts who stay up-to-date with the latest design trends, UX best practices, and technological advancements. Their creativity can breathe new life into your website, making it engaging and more visually appealing.

2. Objective Perspective: As a business owner, you are emotionally invested in your brand, which might cloud your judgment. An outside firm brings an objective perspective, identifying areas of improvement you might overlook.

3. Time and Focus: Redesigning a website requires a significant time commitment. As a small business owner, your plate is already full of core business activities. Outsourcing your website redesign allows you to focus on doing what you do best while leaving the technical work to the experts.

4. Customization and Functionality: Professional firms can tailor your website to your specifications, ensuring it aligns perfectly with your brand and meets your business goals. They can also incorporate advanced functionalities that enhance user experience and drive sales.

5. Search Engine Optimization (SEO): A new website design can impact your SEO efforts. Professional firms understand how to maintain and improve your search engine rankings during the transition, preserving your hard-earned online visibility.

6. Long-term Cost Savings: While there's an upfront investment in hiring a professional firm, a well-designed website can yield substantial returns. A site that converts visitors effectively can generate more revenue over time, offsetting the initial costs.

Your small business website is a pivotal tool in your sales arsenal, and redesigning it at the right time can significantly boost your small business's success.

By enlisting the expertise of an outside design firm, you ensure that your website not only looks great but also functions flawlessly, caters to your target audience, and drives sales. The decision to redesign your website isn't just about aesthetics; it's an investment in your business's growth and future profitability.