How Important Are Keywords In Digital Marketing For Small Businesses?

In today's digital age, small businesses must have a solid online presence to compete in the current market. One crucial aspect of digital marketing is the use of keywords and phrases.

People use these words or phrases to search for products or services online. By incorporating relevant keywords and phrases into a website's content, small businesses can improve their visibility in search engine results pages (SERPs), drive traffic to their website, and increase their chances of attracting potential customers.

The Importance of Creating Good Website Content and Using Content Marketing To Promote Your Small Business

You've probably heard the saying that "Content is King." In digital marketing, that statement has never been more accurate than it is today.

Each day, people scour the web looking for information. The fact is that businesses need to have winning marketing strategies that focus on creating and distributing online content regularly.

How To Make Sure Your Small Business Website Redesign Project Is A Success

Suppose your small business website is three or more years old. In that case, it is time to start looking at having that all-important communication tool redesigned and updated.

Among the reasons why it's time for a website redo are:

How To Drive Traffic To Your Small Business Website Content Seen Without Relying On Facebook

Let’s face it. Facebook is not the powerhouse for driving traffic to your small business website that it used to be.

We’re not making any accusations, but for many people, links to external websites, like your small business website, are being suppressed alongside so-called “Fake News” websites.

Website Navigation - an often overlooked part of a Small Business Website Redesign

When did you last think about your website's navigation structure and placement?

Many people don't put much thought into this anymore. Notice how many websites now feature the mobile "hamburger" menu, even for people viewing sites on laptop or desktop computers?

But effective navigation is one of the most essential parts of having a successful website, leading to increased site visits and sales.

This Is Why You Should Be Using A Content Management System To Power Your Small Business Website

While this may seem obvious in the 2020s, you would be surprised how many small businesses still rely on old-fashioned HTML-coded websites.

Five Things You Need To Fix In Your Small Business Website Today

We all make mistakes. Among the many benefits of having a professionally created website is that issues can be easily fixed, unlike print materials and other small business marketing tools.

Admittedly, fixing all of these problems yourself may be beyond some people's skill set. This last one most certainly will be. You should get help from an expert. That's what we are all here for.

Top Ten Types of Website Content Your Ideal Client Is Looking For Before They Buy From Your Small Business

At this moment, someone is on your small business website looking for a reason to purchase from you.

That reason could be price, your products or services, but more and more; people are visiting websites looking for content that gives them reasons to buy from you.