According to Merriam-Webster's article "Word of the Year 2023," authentic has a number of meanings, including "not false or imitation," a synonym of real and actual, and also "true to one's own personality, spirit, or character."
So why should small business owners and business professionals care?
For December 2023, we will be sharing a weekly Top Five list of things that happened in 2023 that we feel are important to small business websites and digital marketing, or in this case, something related more directly to ORP.ca's news.
Earlier this year, we restarted our weekly small business-focused blog to provide you with information to help you achieve your digital marketing goals.
There are three categories of content you will find on ORP.ca's Small Business Website and Digital Marketing Blog:
With the continuously changing dynamics of online marketing, email marketing campaigns remain a powerful tool for small business owners and professionals to better connect with their audience.
However, embarking on an email marketing journey requires careful consideration to ensure you are well-prepared for success.
Here's a guide to help you determine if your business is ready to launch a compelling email marketing campaign.
In the ever-evolving, fast-paced world of digital marketing, everyone's on the hunt for the best ways to connect with their audience.
Sure, social media and digital ads get much attention, but let's not forget about the OG – email marketing. In this article, we'll explain why email marketing is not just relevant but often a more effective solution than its flashy buddies.
Newsletters are a very effective tool for connecting small businesses with your ideal customer. But there's a secret ingredient: the Call To Action (CTA).
A killer CTA can turn a casual clicker into a die-hard follower.
Let's break it down into a step-by-step guide to bump up your small business newsletter sign-ups.
A reality of modern marketing is that small business owners and business professionals need to create compelling newsletter content to engage and retain subscribers.
There are a variety of types of content you can create to ensure your newsletters stand out and offer value to your audience.
Here are the "Top Five Types of Compelling Content Small Business Owners Should Offer In Their Newsletters:"
An article by ORP.ca Websites + Marketing - Our Expertise + your Success - Services for Small Business and Business Professionals
If you're running a small business or trying to up your professional game, you might wonder if email marketing is still worthwhile.
Not only is it still worth the time and effort, but it is also an excellent tool to communicate with your ideal target audience, build strong relationships and increase your business.
Some people think that blogging is an old idea and no longer useful when there are plenty of compelling reasons why it's still possible to start a blog as part of your digital marketing strategy to increase traffic to your small business website.
And with the right strategy and dedication, blogging is still valuable for small business digital marketing campaigns.
This article will explore the "Top Ten Reasons It Is Not Too Late To Start A Blog As Part Of Your Small Business Website's Digital Marketing Strategy" and why you should post new content at least once a week.
To conclude Small Business Month 2023, we decided to offer up something different for this week's article.
Starting your own business is a significant step that offers a person many advantages, both personally and professionally.
When done right, landing pages are essential tools for converting website visitors into leads, which can often create direct sales.
Whether you're selling a product, offering a free ebook, or simply collecting contact information, the effectiveness of your landing page can be the key to the success of your marketing and sales campaign.
But what exactly makes a landing page effective, and when should you use one? Continue reading to find out.
Within the ever-shifting tides of digital marketing, having a consistent online presence is paramount.
Small business owners often find themselves in a dilemma when faced with the prospect of not being able to post on their social media, blogs, or other online platforms for a week or more.
While maintaining a regular content schedule is undoubtedly essential for audience engagement, there are times when life throws curveballs that require us to temporarily step back.
This article explores some ideas and solutions for small business owners to gracefully handle such situations while keeping their audience informed and engaged.
Evergreen content is online content that remains relevant and valuable to readers or viewers over an extended period, often indefinitely.
It is called "evergreen" because, like evergreen trees that retain their leaves year-round, this type of content doesn't become outdated quickly and maintains its usefulness regardless of when it was published.
Characteristics of evergreen content include:
